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Why
Do I Need a Website?
A
Website can be an inexpensive way to provide customer
service, keep in touch with customers, and even help
enhance sales. One
of the things to keep in mind is that the World
Wide Web
is an international network, so the reach of potential
customers is far greater than local advertising
exposure.
Also keep an eye on your competition - if they have a
website, that may be enough of an argument for you
to
have a website.
- Decreased
Costs and Paperwork--Whether it's your annual brochure,
newsletter or agenda, you can change your content as
often as you wish without having to print new copies.
-
Increased Exposure--Having various types of mediums
cover your business will allow more exposure for you,
therefore more potential to increase your customer base.
- Extended
Exposure--A website dramatically broadens your marketing
area and
allows you to reach more people locally,
regionally, and globally.
-
Bang for your Buck--Websites have multiple purposes.
You can advertise, inform, as well as sell.
-
Dual Exposure--Placing your web address in all of your
advertising will enhance all of your advertising efforts.
- Instant Answers--Clients
can view commonly asked questions and get the answer
instantly. It is time efficient
for your clients and yourself.
- Increased
Business--Marketed correctly it can increase your
business.
- Prestige--A
professionally designed site makes your company look
more professional. It also gives your customers the impression
that your company keeps current with new technologies.
- A
website centralizes information about you and your
business
And
the most important reason why you may need a website:
- It's
Expected! Websites are the Yellow-pages of the future.
Everyone assumes a business or organization has a website,
and will try to look up information for you on the World
Wide Web. What if you're not there, but your competitors
are?
Millions
of business owners are enjoying the benefits of advertising
on a webpage as Internet usage continues to grow at a
phenomenal rate.
-
Approximately 66% of Americans use the Internet daily.
-
39% use the Internet for online purchasing.
-
35% use the Internet to research products and services.
-
30% of the rest of the world has access to the Internet.
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